The importance of light

Most of the time when 3D is ordered to show a product (especially ceramics), it is requested that the scene is super illuminated, that there is no space in shadow, white light that does not affect the tone of the product (we will not comment on how this affects the different monitors, printing varnishes or directly the lighting of the room in which a catalog is viewed), a strong light but not burning, that the surrounding objects do not contaminate with its reflection, etc.. In short, a situation that would never occur in real life.

Is it really worth creating such an unreal scene? To that effect, isn't it better to take a studio photo of the part or directly show the lab chart?

Light plays a crucial role in any performance, as it is capable of captivating the client's attention, highlighting every detail and transforming a mundane space into a fascinating scene!


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